In this episode, Etgar Shpivak interviews Gadi Eliashiv, the co-founder and CEO of Singular. They discuss various topics related to building a startup and managing a marketing team. Gadi shares his journey from coding and hacking to starting his own company. He explains how he defines KPIs for his marketing team and how they have evolved over time. Gadi also talks about measuring the effectiveness of marketing efforts, balancing short-term goals with long-term strategy, and the importance of hiring the right marketing leadership. He shares insights on common mistakes founders make when working with their marketing teams and the qualities he looks for when hiring marketing leaders. Gadi also discusses the role of luck and randomness in startups and offers advice to his younger self.
takeaways
Define KPIs for your marketing team based on the goals of the company, such as pipeline and closed deals.
Measure the effectiveness of marketing efforts through data-driven attribution models and a mix of measurable and non-measurable activities.
Balance short-term goals with long-term strategy by focusing on baselines and metrics that drive growth.
Hire marketing leaders who can take the company to the next level and have the right attributes for success.
Recognize the role of luck and randomness in startups and be prepared to adapt and evolve.
Focus on go-to-market strategies early on and prioritize execution and scalability.
Chapters
00:00 Introduction and Background
02:34 Defining KPIs for the Marketing Team
05:50 Evolving KPIs Over Time
08:06 Balancing Short-Term and Long-Term Strategies
11:09 Measuring Marketing Effectiveness
18:13 Common Mistakes in Working with Marketing Teams
20:18 Hiring Marketing Leadership
24:27 Advice to Younger Self and Common Misconceptions
Gadi’s LinkedIn:
https://www.linkedin.com/in/gadie/
Etgar’s LinkedIn:
https://www.linkedin.com/in/etgar/
keywords
startup, marketing team, KPIs, measurement, leadership, effectiveness, brand activities, hiring, misconception, go-to-market
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